Rooted in the Midwest. Driven by Experience.
Rooster Holding was born from a belief that business isn’t just about numbers — it’s about people, purpose, and perseverance. We come from the Midwest, where a handshake still means something and your word is your bond. Where success is earned through grit, humility, and showing up — day in and day out.
We don’t deal in theory. We roll up our sleeves and do the work.
What We Believe
Steady Beats Flashy
We don’t chase trends or short-term wins. We believe in sustainable growth — the kind that comes from thoughtful strategy, strong relationships, and sticking to your principles.
Integrity Matters
We say what we mean, and we do what we say. Our partners trust us because we show up consistently, speak plainly, and make decisions that honor the long game.
Community First
We’re not just building businesses — we’re building legacies that serve people and places we care about. That means supporting local talent, investing in long-term impact, and growing companies that give back.
Not Suits. Not Consultants. Just People Who’ve Been There.
Our team is made up of founders, operators, and business leaders who know what it feels like to lie awake at night wondering how to make payroll. We’ve built things from scratch. We’ve grown teams. We’ve made mistakes, learned the hard way, and found what works.
We bring that lived experience to every partnership — without the ego, jargon, or red tape.
We don’t take over. We come alongside.
Whether you’re overwhelmed by day-to-day operations or looking to scale sustainably, Rooster Holding provides the strategic insight, operational support, and boots-on-the-ground problem solving that help good companies become great ones.
The Rooster Philosophy
We believe in rising early and sticking around late. In listening more than we speak. In leading with both courage and kindness. That’s the Rooster way — and we bring it to every company we work with.
Our team is made up of builders, dreamers, and believers
We have degrees, but we didn’t learn business from a textbook. We learned it from sleeping under our desk, borrowing from Peter to pay Paul, and struggling to make payroll. We learned it from making great hires and terrible ones, too.
We struck life-changing deals and signed others that we would never do again. There’s no substitute for experience, and no faster way to gain it than by building something from nothing.
